LIFESTYLE CREATOR · SALON OWNER · MASSACHUSETTS

Real routines.
Little details.

Home, easy recipes, wellness, beauty, salon life and Archie. I film what I'm already doing, so the product has a real reason to be there.

Watch a few videos ↓
PORTFOLIO / 2026
Karen Abreu smiling in a colorful pink dressKAREN ABREU
LIFESTYLE CREATOR · SALON OWNER
ORDINARY MOMENTSmade to feel
special.
⌇

Salon, home
and Archie.

SCROLL TO OPEN ↓

01 ABOUT
Karen smiling in a cream sweater, seated in warm sunlight

Rooted in real routines.

HI, I'M KAREN

Home, salon life, easy recipes… and a lot of Archie.

I'm Karen, a Massachusetts-based lifestyle creator and salon owner sharing home, approachable recipes, wellness, beauty, pet content, and everyday routines.

I own Divina Belleza Salon & Spa, and my days go from the salon to errands to home, and Archie, my mini Goldendoodle, is usually somewhere in the middle of it. My content is conversational and real, nothing overly styled or complicated.

Karen
02 CONTENT I CREATE

A few recent
videos.

Recipes, salon life, home resets and Archie. I'm open to UGC, organic social content, product demos, and lifestyle and seasonal concepts, depending on what your team is looking for.

WHAT I LOVE CREATING

HOME·RECIPES·WELLNESS·BEAUTY·SALON LIFE·ARCHIE

WORK WITH ME

I'd love to create something for you.

Tell me about your brand, what you have in mind, and your timeline. If it feels like a fit, I'd love to send over a few ideas.

hello@karenmabreu.com

Opens a draft in your email app for you to review and send.